Practitioner’s eye.
Every check in the product exists because I’ve seen it break in production. No features designed from a whiteboard.
scar tissueAbout
Built by someone who spent 12 years debugging other people’s tags.
TagDrishti exists because on every Fortune 500 tracking stack I audited, 15 to 30% of the GTM tags were quietly failing, and nothing in the market under $80K a year would tell you.
# 12+ yrs analytics engineering · f500 retail, fintech, saas · founder replies
# the_numbers_so_far
A decade of debugging, distilled.
Twelve years of Fortune 500 engagements, eighty-plus vendors intercepted, and a two-second alert latency. The product is a direct response to those numbers.
12+
Years in analytics engineering
80+
Vendors intercepted
2s
Alert latency, p95
57
Compliance checks per audit
Why this product exists.
I’m Swapnil Jaykar. For over a decade I’ve led analytics engineering work for Fortune 500 retailers, fintechs, and SaaS companies, the kind of stacks where a missed purchase event shows up on a revenue dashboard the next morning and someone’s Monday goes sideways.
Every engagement followed the same pattern. I’d open the browser, crack open the network tab, and within a day find tags that had been silently failing for weeks. Sometimes months. A consent mode change, a CSP tightening, a theme deploy, a GTM variable scoping bug. The data was already gone, and the team only knew because I walked in and told them.
The tools to catch this in real time either didn’t exist, or started at $80,000 a year for enterprise suites that most teams couldn’t justify. Between the free GA4 debugger and the six-figure platforms, there was nothing. So I built what I wished I’d had for those twelve years.
What TagDrishti does differently.
One script in the <head>, running independently of GTM, watching every tag fire in real user sessions. Not a scheduled crawl, not a synthetic check, not a browser extension someone has to remember to open. When a tag drops, Slack or email alerts in under 2 seconds, with the page, the cause, and the affected vendor attached. 80+ vendors intercepted on day one.
# what_i_bring_to_this
Built from the bench, not the whiteboard.
Every check in the product traces back to a tag I watched break in production. The trade-offs are honest because I’ve had to live with the wrong ones.
F500 scar tissue.
Retail checkout funnels, fintech KYC flows, SaaS trial attribution. Stacks where a tag outage costs real money, and I got the 2am call.
retail / fintech / saasHonest trade-offs.
No magic, no buzzwords. If a check has false positives, I’ll tell you. If a vendor can’t be intercepted cleanly, it’s on the roadmap, not the marketing page.
no marketing math# the_org_behind_it
Small team. Hands on every implementation.
TagDrishti is the product arm of Samarth Analytics, my consulting practice. Based in India (DPDP 2023 Tier 1 jurisdiction) and serving global customers with EU, US, and APAC data residency. If you email the founder, the founder replies.
Swapnil Jaykar
Founder, 12+ yrs analytics engineering
Engineering
Tracker, dashboard, data pipeline
Samarth Analytics
Consulting practice, global delivery
14-day trial · no credit card · founder replies
Built for the way you actually debug.
14-day free trial. No credit card. Pricing starts at $49 for a single site. The same person who built the product is the one who answers your email.
14 days, no credit card$49 to starthuman reply within a day