For analytics agencies · 10–50 clients

Retainer protection for agencies managing a lot of pixels.

This is the agency-operator track: analytics teams running 10, 20, 50 client accounts where every GTM container, CMP, and purchase event is your problem. Catch the broken pixel on your Tuesday standup, not on the client CMO’s Monday dashboard. White-label PDFs, per-client status pages, 30% recurring revenue share if you resell.

# 50 sites on Observe · white-label PDFs · per-client status pages · PCI DSS 6.4.3
# why_retainers_actually_get_canceled

Not competitor pitches. Silent pixel failures the client finds first.

A duplicate purchase event inflating conversions by 40% for three weeks. A Meta pixel firing even after the visitor said no to marketing cookies. A GA4 item-scope event dropping on 18% of checkouts because someone pushed a theme update. By the time the CMO emails “can you explain this?”, the QBR is already hostile.

how it goes wrong

No goodwill buffer. Just the bug.

You do tracking work every week. The client sees none of it until something breaks. That’s the whole problem: the work is invisible right up until it isn’t. The fix isn’t more Loom videos.

Duplicate purchase events for three weeks
Meta pixel firing post consent-deny
GA4 item scope dropping after theme push
Client finds it before you do
the artifact is the point

A deliverable the client already expects.

On-demand tag health audit PDF in your logo, your colours, your font. White-label status page at a secure link per account, no client login required. Monday digest in the client’s inbox before their first meeting. The work was always there; now it’s visible, and the retainer conversation starts from a different place.

White-label audit PDF, your brand
Per-client status page, no login
Monday digest in the CMO’s inbox
Slack alerts scoped per client pod
# what_the_agency_track_gives_you

Built for pods running fifteen accounts at once.

Filter by client, site, severity, or vendor. Same engine across 80+ vendors, same Consent Mode v2 checks, delivered as something a non-technical CMO can actually read.

Every client, one view.

Filter by client, site, severity, or vendor. Built for pods running 15 accounts at once, not a single site. Switch context in one click.

multi-tenant

Per-client status pages.

Your logo, your colours, a secure link per account. No client login, no shared credentials, no confusion. Bookmark-friendly URLs the CMO can forward.

white-label

Routing that respects pods.

Slack channel per client, PagerDuty rotations for the ones on call, email digest for the rest. The intern doesn’t get paged for a staging pixel at 3am.

alert routing

Branded audit PDFs, on demand.

10-page tracking audit covering GTM, GA4, consent, attribution, ecommerce. Forward it, attach it to the QBR, done. Generates in 30 seconds.

deliverable

30% recurring share.

Resell the subscription or bundle it in your retainer. Either way the revenue recurs. Monitor at $799/mo covers 10 sites, Observe at $3,555/mo covers 50.

resale

PCI DSS 6.4.3 covered.

Script inventory on payment pages for any client on Shopify Plus, Magento, or a custom cart. SRI hash audit, CSP violations, Magecart-grade script watch, logged as evidence.

compliance

Running more than 50 sites?

Custom plan with SSO, dedicated Slack channel, custom SLA, and a named engineer. No quote forms, no qualifying calls. One email and we’ll come back with a number and a contract draft.

Email sales
14 days on observe · 50 sites · no card

Wire one site. Forward yourself an audit PDF with your logo on it.

Then decide. The trial covers 50 sites for 14 days, no credit card. If the deliverable doesn’t change the way your QBRs go, you cancel by closing the tab.

white-label PDFsper-client status pages30% recurringPCI DSS 6.4.3