Playbooks for tracking reliability.
Step-by-step guides from 12+ years of enterprise analytics engineering. Real numbers, real frameworks, real incident postmortems, not vendor marketing.
Pick what’s on your desk today.
6 guides, 8 to 16 minutes each. Read top to bottom or jump straight to what’s breaking.
Getting Started with Tag Monitoring
Tag monitoring in five minutes: install the script, add your domain, wire Slack alerts, and read the four core dashboards. The enterprise onboarding sequence.
beginner · 12 min readGA4 Monitoring: What to Track and Why
A senior analyst’s view of what to monitor in GA4, why, and at what threshold. Built from 2B+ events observed across retail, fintech, and SaaS deployments.
intermediate · 14 min readAgency Operations: 10+ Client Sites
Multi-domain monitoring, per-client alert routing, white-label reporting, sub-account access, and the pricing model agencies actually win deals with in 2026.
agency · 16 min readWhen a Tag Breaks: Incident Response
Tag incident response: scope the blast radius, match the failure to one of five root-cause patterns, deploy the fix, verify recovery, and log the impact.
intermediate · 12 min readFix Your Page Speed: Tag Performance
Core Web Vitals: which third-party tags add 200–500ms to LCP, which are safe to defer to Window Loaded, and the conversion math that justifies the work.
advanced · 14 min readConsent Compliance: GDPR, CCPA, DPDP
Consent compliance for GDPR, CCPA, and DPDP: verify your CMP actually blocks tags, catch pre-consent fires, run a Consent Mode v2 setup that survives audit.
compliance · 16 min readReading is good. Watching production is better.
Drop the snippet in your <head>, see every tag, every fire, every consent state from the first pageview. 30-day free trial, no credit card.