Pricing · per site or per client seat

Pricing that doesn’t punish you for growing.

Two paths: one for in-house teams running a single site, one for agencies managing many. Both come with $29 audit credits bundled in.

Starter

$99/ mo

One website, one team. 500K events / mo. Tag observability for solo operators.

1 website

500K events / month

1 free $29 audit / month included

Tag observability + real-time Slack/email alerts

Core Web Vitals per tag

30-day data history

Consent Mode v2 monitoring (when you need it)

Start 14-day trial →

What’s in each plan.

Same feature set across the table. The differences are scale (sites + history) and the bits you only need at agency or enterprise scope.

Feature	Starter$99/mo	Growth$189/mo	Pro$349/mo
Websites	1	1	1
Events / month	500K	1M	2M
Audits / month (incl.)	1	2	4
Overage	$50 / 500K block	$50 / 500K block	$50 / 500K block
Real-time tag observability	✓	✓	✓
Slack + email alerts on tag failure	✓	✓	✓
Core Web Vitals per tag	✓	✓	✓
z-score anomaly detection	-	✓	✓
AI root-cause analysis	-	✓	✓
Tracking Hygiene: measurement-ID allowlist	✓	✓	✓
Tracking Hygiene: synthetic destination-drift alerts	-	✓	✓
Tracking Hygiene: real-time collect-endpoint watcher	-	-	✓
Tracking Hygiene: GA4 BQ reverse-check	-	-	✓
Meta CAPI + Shopify / WooCommerce / Magento reconciliation	-	✓	✓
Per-order audit endpoint	-	✓	✓
BigQuery real-time export	-	✓	✓
PagerDuty / Jira / Teams	-	✓	✓
Scheduled Playwright journeys	-	-	✓
Custom validation rules	-	-	✓
API access + webhooks	-	-	✓
Data history	30 days	90 days	1 year
Support	Email	Slack + Email	Priority Slack
Consent Mode v2 monitoring	✓	✓	✓
GDPR / DPDP / CCPA audit trail	✓	✓	✓
Magecart-style script-injection detection	✓	✓	✓

Questions we actually get asked.

Is there really no credit card on the trial?

Correct. 14 days, full feature set of whichever plan you start on, no card on file. Day 14 we send a heads-up; day 15 the workspace pauses. Nothing auto-charges.

What happens to my workspace if I don't subscribe?

It pauses, it doesn't delete. We hold your config and the last 30 days of event data for 30 more days. If you come back, one click resumes monitoring exactly where you left off.

How does direct pricing work?

Per-website, with a fixed monthly event allowance. Starter $99 covers 500K events. Growth $189 covers 1M. Pro $349 covers 2M. Each tier comes with a number of $29 audit credits bundled in (1 / 2 / 4 per month). Going over the event cap auto-charges $50 per additional 500K block — capped at two auto-charges per month before we reach out.

How does agency pricing work?

Per-client-seat, with 500K events allocated per client. Studio $399 = 5 seats. Agency $899 = 10 seats. Agency Plus $3,999 = 50 seats. Additional clients are billed per-seat at +$79 to +$89 depending on tier. An enterprise client (2M events / mo) replaces a standard seat for +$279 to +$329 depending on tier. Audits are bundled (3 / 6 / 20 per month) — use them for pitches.

I'm an agency with 100+ clients. What about us?

Enterprise Partner tier starts at $7,999 / mo for 100 client seats with custom commercial terms — dedicated region, SOC 2 binder support, named AM, procurement-friendly invoicing. Email [email protected].

Can I switch plans later?

Yes. Upgrade or downgrade from account settings any time. Changes apply on the next billing cycle and your data follows you across tiers. No data migration, no setup window. Agencies can graduate Studio → Agency → Agency Plus → Enterprise Partner as their book grows.

What happens if a site or client goes over its monthly cap?

First overage: $50 added to your invoice and the site / client keeps running with another 500K events. Same again for a second overage. Beyond that we hard-pause ingest on that specific site / client only and email support to extend — no surprise four-figure invoices. Quotas reset on the 1st UTC.

Is annual billing actually cheaper?

Annual billing saves 17% on every plan. For Enterprise Partner annual contracts with procurement-friendly invoicing, email [email protected].

Do you offer non-profit or startup pricing?

Yes. 50% off Starter / Growth for registered non-profits, 30% off Starter / Growth for YC / Sequoia / Antler / Accel-backed startups in their first year. Email [email protected] with a quick proof and we'll set it up.

What's the audit, exactly?

A two-pass Playwright scan under default and consent-denied conditions. 155+ ad and analytics vendors detected, consent violations, PII leakage, multi-browser performance gaps, CSP / cross-domain attribution issues. Editorial PDF in your inbox in under two minutes. Standalone price $29 — bundled audits are included in every subscription tier.

Try it for two weeks.

If your tags don’t break in those two weeks, congratulations. You’re the exception. If they do, you’ll have a Slack alert and a probable cause before you finish your coffee.

Start 14-day trial or just run the free audit →