The full URL of the page you want to link to
Where the traffic is coming from
The marketing channel
The name of your campaign
Paid search keywords
Differentiate ads or links pointing to the same URL
Generated URL
Enter a website URL above to generate your campaign URL
UTM Parameter Reference
utm_source
Identifies which site or platform sent the traffic. Examples: google, facebook, newsletter.
utm_medium
Identifies the marketing medium. Examples: cpc, email, social, banner.
utm_campaign
Identifies the specific campaign name, promotion, or slogan. Examples: spring-sale, product-launch.
utm_term
Identifies paid search keywords. Use this to track which keyword triggered your ad.
utm_content
Differentiates similar content or links within the same ad. Useful for A/B testing.
Best Practices
Use lowercase, hyphens instead of spaces, and consistent naming conventions across campaigns.
Building UTMs is step one. Monitoring them is step two.
TagDrishti verifies your UTM-tagged traffic actually reaches analytics — in real time.
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